Photojournalist Michael Freas Documents Disaster, Destruction, and Hope in Asheville

Editor’s note: This episode originally aired Oct. 22, 2024, on ArtsvilleUSA's sister organization, NOT REAL ART, as part of their Art World Horror Stories podcast series.

When natural disasters strike, they don’t just destroy homes; they can devastate entire communities, livelihoods, and creative legacies. In this special edition of Art World Horror Stories, Asheville-based photographer Michael Freas shares the harrowing tale of Hurricane Helene’s destruction, which left hundreds of local artists without studios or income.

Having survived multiple hurricanes, Michael offers a unique perspective on the resilience required to rebuild after such catastrophes. As a freelance photographer for ArtsvilleUSA, Michael and his images have played a crucial role in documenting the storm's devastation of the River Arts District (RAD), a low-lying creative hub located along the banks of the French Broad River. Read ArtsvilleUSA’s report on the RAD here.

Creativity, Community, and Resilience

This episode explores the billion-dollar impact on Asheville’s arts economy and the challenges of securing relief, revealing the hidden toll of climate change on the creative sector. You’ll gain insight into the mental health struggles of those affected and the critical roles of self-sufficiency and community support. Michael recounts the staggering loss of creative spaces and the challenges of navigating Asheville’s remote, mountainous terrain. Tuning in, you’ll discover how climate change affects even the most resilient communities and learn about the logistical, political, and emotional barriers to recovery.

Additionally, you’ll learn how to help artists recover through initiatives like Love Asheville From Afar, which allows you to support the local creative economy even if you can’t visit in person. Our conversation with Michael Freas is essential listening for anyone interested in understanding the intersection of creativity, community, and resilience in the face of overwhelming adversity.

Quotes From Our Conversation With Michael Freas

“The day prior to the storm, I saw multiple artists pulling stuff out of their studios. One guy told me, “‘It’s my wife’s life’s work. We can’t replace this stuff.’” — @FotoByFreas [0:15:00]

“This is going to set a precedent for how disasters are handled moving forward. This is going to be studied, big time. I honestly think it will end up being one of the worst disasters in American history.” — @FotoByFreas [0:30:33]

“[Asheville is] a tourist-centric area that just had its busiest tourism season taken away. There’s confusion because there’s not a ton of help for self-employed people, especially when it comes to the arts.” — @FotoByFreas [0:39:08]

“The River Arts District is home to more than 300 studios and galleries – Roughly 80 to 90 percent have been impacted. That’s huge.” — @FotoByFreas [0:45:25]

“One of the biggest things that always stands out in disasters is how dependent we are on others to do things for us versus learning how to be self-sufficient.” — @FotoByFreas [1:01:11]

“You can find artists that were impacted and support them by buying a print, buying a mug. Somebody that is a potter, you buy some of their pottery.” — @FotoByFreas [1:05:12]

About Michael Freas

Michael Freas is a distinguished photojournalist renowned for his intuitive ability to capture the essence of human stories through his lens. With a distinctive style that transforms everyday moments into compelling visual narratives, Michael infuses each image with raw emotion and genuine connection. His storytelling talents have been celebrated in top-tier publications such as Rolling Stone, Popsugar, Apartment Therapy, The Huffington Post, and I Do, solidifying his reputation for excellence. Honored as one of the Top 50 Photojournalists in the World by the Wedding Photojournalist Association (WPJA), Michael has become a respected name in the field. His achievements include accolades from prestigious organizations like Fearless Photographers and memberships in The Knot Hall of Fame and Wedding Wire’s Couples’ Choice Awards. These recognitions highlight his dedication to capturing the unique essence of every story. Beyond mere technical expertise, Michael's passion for his craft fosters an environment of trust and ease, allowing subjects to reveal their true selves. His heartfelt approach ensures that each story he documents is portrayed with authenticity and depth, capturing the true spirit of the moment.

Michael Freas: Website | Instagram | Facebook | Twitter (X) | LinkedIn

This article has been edited for length and clarity. All photos published with permission of Michael Freas Photography.